The Major’s Response – Cover Artists:
Despite rock ‘n’ roll’s widespread success across America, the major record labels were initially mostly uninterested in this new phenomenon. Indeed, until 1955, the independent labels had a “virtual monopoly” on rock ‘n’ roll artists1. They were the leaders in the rhythm and blues market, and when rock ‘n’ roll took off they simply had to: “modify the arrangements, simplify the beat, and promote rhythm and blues as rock ‘n’ roll.2”